Alliance Motors debuts market with latest Range Rover
The applause was spontaneous and took time to die out when Alliance Motors, distributors of Range Rover, launched the next generation of the car’s cutting-edge model in Accra last Thursday.
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With Land Rover putting the world’s largest aluminium body shop to work, the fourth generation Range Rover is lighter yet still maintains its stylish and robust image. Its new aluminium structure deletes 800 pounds of heft.
For those who want a compact suv—to haul the family, shopping and climb up that steep gravel driveway—but don’t want to cough up so much for fuel, the Range Rover is certainly, a good task executor to consider.
“The automakers took the Range Rover to the drawing board and came back with a car,” the General Manager for Land Rover Experience, Mr Sean Renton, could not resist the temptation of swaggering about.
At a glitzy ceremony to unveil the car which happens to be Alliance Motors’ first product launched, he said, “Designing the next generation Range Rover, following over forty years of success, came with a huge responsibility to protect the DNA of such an icon”.
“When we talk about the effortless performance in the luxury segment as a whole, we have no direct competition, nobody can match it in performance,” he told the gathering which included customers.
For his part, UK Minister for Africa, Mr Mark Simmons, said the new Range Rover makes yet another strong statement of the company’s leadership in the luxury car segment with an extensive change in design and technology.
So what is the DNA of the new Range Rover? The size has increased over the third generation Range Rover marginally (a few inches), but inside room has also been rather remarkably increased. That means more cargo room, more leg room, and overall more room to turn around. The fourth generation Range Rover is also a lot lighter.
The pull and push has been kept simple and laid out neatly. The seat belts are easy to brace. While coming with admirable leather seats designs, the accents are also unique and appealing and together, complement the overall finishing of the executive seating arrangement.
Powered by a choice of three different engines---4.4l diesel sequential turbo-charged, a 3.0l V6 (258 HP) diesel and a 5.0l V8 (375 HP) petrol engines, its clout is enviable.
The automatic transmission in the 2013 Range Rover has eight speeds but the traditional gear selector is vanished. Like the system that debuted a few years ago in a Jaguar, the Range Rover uses a centre console and a mounted jog wheel to change gears.
Another admirable feature is the terrain sensor which automatically detects and adapts to the new surface. For instance, if the Ranger Rover driver leaves a speedy asphalt surface and lands on a dusty pot-hole-filled road, the car automatically adjusts to the new surface. That is the luxury the Range Rover can afford to dole out.
Daily Graphic/Ghana