2 Firms partner to uncover talent

BY: Business Desk Report
Mr Adeyemi Adetunji

Audiomack and Afrochella have teamed up for the second year in a row to host the Rising Star Challenge, a platform to uncover up-and-coming talent across Africa.

As a result, artists across the continent are called upon to submit their music and portfolio to Audiomack for a chance to participate in the second edition of the Rising Star Challenge.

25 of the best submissions are expected to be included in a curated Audiomack playlist for the public to vote through streams, favorites, and shares.


The Head of Operations and Commercial Partnerships, Audiomack Africa, Mr Adeyemi Adetunji, observed that artists were invited to submit their best track for the Rising Star Challenge.

On January 12, 2020, these submissions will be vetted and judged by music aficionados - Juls (British-Ghanaian Producer), King Promise (Ghanaian singer-songwriter) and Olive Liv-Chisomebi Uche (Content Strategy Manager, Audiomack Africa).

The chosen artist will win a cash prize of $1,000; a studio session at BBNZ Live as well as an artist feature on the Audiomack platform.

“We are proud to be able to provide a platform for the discovery of fresh and exciting music talents in Africa. Our Rising Star challenge is in line with our vision to ensure the delivery of authentic and quality music to the global audience.

“Afrochella presents an opportunity for Audiomack to accelerate our commitment of investing in rising artists and ultimately promote African music,” Mr Adetunji said.

Introduced last year, the Rising Star is an initiative created to discover and promote up-and-coming talent in countries across Africa.

The first edition saw over a hundred entries from African artists compete for a chance to perform onstage at 2019 Afrochella, alongside a cash prize and a studio session with BBNZ live - one of Ghana’s leading entertainment and artist management agencies.

Combined efforts

Commenting on the initiative, the Founder of the Afrochella, Mr Abdul Karim-Abdullah said, “We are excited to combine efforts with Audiomack to help provide exposure and support to talented artists across Africa.

“We believe that Afrochella and Audiomack’s shared value in spotlighting and elevating local talent will drive the music ecosystem forward across the region.”

“Rising Star” is currently underway and closes January 2, 2020. The Rising Star playlist will go live on the Audiomack platform from January third till January 11 and the winner will be announced on January 12. Artists can apply and find all information at Afrochella.com/Blockparty

With a presence in all 54 African countries, Audiomack remains committed to connecting with its African audience by investing resources into the region’s culture and communities.