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Melcom, Guinness donate towards Menstrual Hygiene Day

BY: Faith Ayorkor Mensah & Elizabeth Konadu-Boakye
Nana Ama Adutwumwaa (3rd from left), Founder, TLGF, receiving sanitary pads from Sonya Sadhwani (4th from left), Group Director of Brand Management, Melcom. With them are staff of Melcom, TLGT and Guiness Ghana Ltd. Picture: ERNEST KODZI
Nana Ama Adutwumwaa (3rd from left), Founder, TLGF, receiving sanitary pads from Sonya Sadhwani (4th from left), Group Director of Brand Management, Melcom. With them are staff of Melcom, TLGT and Guiness Ghana Ltd. Picture: ERNEST KODZI

The Melcom Care Foundation, the charitable wing of the Melcom Group of Companies, has donated 164 cartons of sanitary pads and 85 cartons of non-alcoholic beverages to a non-profit organisation, Touching the Lives of Girls Foundation (TLGF).

Done in partnership with Guinness Ghana Brewery PLC, the donation is to help the foundation with its activities towards the World Menstrual Hygiene Day celebration which comes off on Saturday, May 28.

Speaking at the event last Monday on behalf of the Melcom Group of Companies, the Group Director of Communications, Godwin Avenorgbo, said the World Menstrual Hygiene Day was important to the company because “we believe that quality reproductive health is critical to the attainment of the goal of qualitative child upbringing and family life”.

Commitment

Melcom Care, he added, was also committed to providing support for initiatives geared towards meeting the critical needs of Ghanaians.

The items are expected to benefit schoolage females in five regions of the country namely the Central, Ashanti, Volta, Eastern and Western regions.

Aside the donations, the two companies have agreed to support the foundation to organise seminars for the young girls.

"These seminars would be addressed by medical experts, educationists, police officers, queen mothers and corporate personalities and each of the over 5,000 girls in attendance will benefit from the supply of sanitary pads in commemoration of World Menstrual Hygiene Day," Mr Avenorgbo mentioned.

Guinness

The Category Manager for Guinness Ghana, Ruth Lily Agbozo, said the company heard about the donation when its staff paid a visit to the Melcom Group during their customer appreciation week.

Realising that it had to do with the girl-child and their objective of promoting gender diversity, the group decided to come on board to give their support.

Menstrual hygiene

She recounted that growing up, she did not receive any education regarding menstrual hygiene and engaged in certain unsafe practices which resulted in some health complications later in life.

"I visited the gynaecologist and he explained to me that the complications were as a result of bad menstrual hygiene practices, so I felt the need to set up a foundation to create awareness of menstrual hygiene," she said.

She said menstrual hygiene was an issue that was of great importance but was rarely spoken about.

Ms Adutwumwaa further explained that in some places she visited, there were girls who used noxious items such as foam, cloth, corn cobs and even sanitisers during their menstrual period.