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Description

The Role focuses on planning, execution, optimization and reporting of online marketing efforts.

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• Develop and manage digital marketing campaigns.
• Create engaging content such as social media/blog posts and video content.
• Manage and grow online communities on the web and social media.
• Measure and report on the performance of digital marketing campaigns.
• Identify trends and insights and optimize spend and performance based on the insights.
• Brainstorm new and creative growth strategies.
• Collaborate with internal teams and agencies to create digital solutions such as landing pages, AR Filters, Bots and optimize user experience.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Qualifications

• 2 to 4 years of experience as Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with social media, Google Ads, email campaigns and SEO/SEM
• Knowledge of web analytics tools (e.g., Google Analytics, Data Studio etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Good Microsoft Excel and PowerPoint skills
• Excellent communication and interpersonal skills
• BSc/BA in marketing or relevant field

Additional Information

Publics Groupe is proud to be an equal-opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan. All appointments will be based on qualifications, experience and best fit but preference will be given to all affirmative action candidates or designated groups.