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Campaign to end period poverty launched

BY: Emmanuel Bruce
Mrs Menaye Donkor Muntari (seated 2nd left) Chief Executive Officer of Sincerely Ghana Limited with some partners and beneficiaries

As part of efforts to help end “period poverty” in the country, Sincerely Ghana Limited, with support from Project BRAVE, has launched the ‘sister-2-sister’ initiative which is aimed at providing free sanitary pads to young girls in deprived communities.

Period poverty is a global issue affecting women and girls who do not have access to hygienic sanitary products during their menstruation.

Under the ‘sister-2-sister’ initiative, one per cent of proceeds from the sale of sanitary pads by Sincerely is used to provide free sanitary products for girls in deprived communities.

Through this initiative, the company has provided free sanitary products to some head porters, popularly referred to as “kayayei”, across the country and others in a deprived community at Prampram.

Quite recently, the company also donated sanitary products to some deprived communities in Keta in the Volta Region and educated the girls on how to use the products to ensure a safe menstrual period.

Commenting on the initiative, the Chief Executive Officer of Sincerely Ghana Limited, Mrs Menaye Donkor Muntari, said the donations formed part of a national rollout plan to end period poverty in the country.

Ending period poverty

Mrs Muntari said the company was committed to helping end period poverty in underprivileged communities in the country.

She noted that the objective was to continuously provide quality, affordable sanitary pads, as well as menstrual health education in an engaging manner primarily for adolescent and young adult females and mothers from 10 to 50 years.

She said period poverty affected women and girls all over the world and it was, therefore, necessary to take steps to end it.

“It is a global issue affecting women and girls who do not have access to hygienic sanitary products during their menstruation and we have to help end it,” she stated.

Partnership with BRAVE

Mrs Muntari said Sincerely’s partnership with Project BRAVE also tied in to its vision of developing sound business and strategic relationships with valuable partners.

“We have shown and demonstrated our ability in corporate social responsibility on menstruation, building on a multi-tier educational marketing outlook and strategy that empower a generation of men and women who will raise their children with better knowledge and confidence in menstrual health.

"Throughout Africa, one of the main reasons girls skip school is the lack of readily available and affordable hygienic feminine products during their menstruation. Being a champion of women’s well-being since my teens, I recognise the crippling challenges women face.

“We have, therefore, joined forces with various experts to create a well-thought-out personal hygiene brand,” she stated.