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Mr Dominique Allier, Business Executive Officer Culinary, Nestle CWAR
Mr Dominique Allier, Business Executive Officer Culinary, Nestle CWAR

Nestle announces four-point commitment to ensure healthy lives

Nestle Central and West Africa Region (CWAR) has announced its four-point commitment to help ensure healthy lives and promote well-being for all at all ages as stated by the Sustainable Development Goals (SDG).

Mentioning the commitment, dubbed ‘Maggi Simply Good,’ to be achieved by the year 2020, after a forum on nutrition organised by Nestle CWAR in Dakar last Tuesday, the Business Executive Officer Culinary, Nestle CWAR, Mr Dominique Allier, said in Central and West Africa Region, 100 per cent of Maggi products would be made with more common and familiar ingredients to suit local tastes and food cultures.

The company, he said, would also cut salt by 22 per cent in its Maggi products towards helping to achieve the goal three of the Sustainable Development Goals (SDGs) that is to promote good health and well-being.

Reducing the salt contents in Maggi tablets, according to him, would help improve on the nutritional profile of its Maggi products to ensure healthy lives and promote well-being for all at all ages, as stated by the SDG3.

Already, Maggi products in the region are fortified with iron. Fortification is a means Maggi uses, as it champions a healthy diet, to help prevent malnutrition in countries where daily consumption of essential micronutrients is lacking.

Commitments by 2020


Maggi, he said, was also dedicated to championing food habits that have a positive impact and, therefore, would give handy online recipe support to consumers for their everyday home cooking.


It will also organise local events such as cooking caravans, cooking academies and educational programmes across the region to teach current consumers and new generations how to cook healthily on budget and reduce food waste.


According to Mr Allier, the brand would engage directly with 50 million women face-to-face or through social media activities related to nutrition in the Central and West Africa regions.

He said in Central and West Africa, where fortified Maggi stock cubes and other products were a staple for many households, the ‘Maggi Simply Good’ summarised the commitments of the brand to help cook with a difference.

Healthy eating lifestyles

“Consumer expectations are changing, they want products with common ingredients they know, minimal processing, natural or organic and ideally locally produced. Our company has a role to play in contributing to the needs of the society,’’ Mr Allier said.

 ‘’Driven by our purpose enhance quality of life and contribute to a healthier future, Maggi brand is a key lever to achieve our ambition through strong and bold commitments in Central and West Africa Region’’, he added.

‘’To do so, Maggi is reorganising its supply chain to privilege local sourcing of ingredients; a careful selection of each ingredients will uphold the quality of Maggi products and meet the homemade cooking standards of our consumers around the world: trusted, tasty and good for you,’’ he added.

To boost local economies, he said, the company would enrol 30,000 cassava and soya farmers in its training programme and enable the local sourcing of 100 per cent of its needs in soya beans and cassava flour.

He said Maggi was committed to creating more value for the society and the environment by reducing the weight of its Maggi wrappers by 13 per cent in the region, which would represent around 300 tonnes reduction of packaging material by 2020.

Maggi supports about 300,000 “mammies’’ (Maggi-sellers) in Central and West Africa with micro-enterprise management and access to health through vaccination programme.

In addition to the strong commitments to improving ingredients, Nettle in Central and West Africa, Mr Allier said, would highlight nutritional challenges by engaging with government authorities, civil society and consumers.

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