Guinness launches 4th edition of ‘Twa Kwano Mmom’ campaign
Guiness Ghana Breweries Limited (GGBL) has launched the fourth edition of the ‘Don’t Drink and Drive’ campaign.
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Dubbed ‘Twa Kwano Mmom,’ it is a behavioural change programme aimed at reducing the incidence of drink-driving among commercial drivers.
The campaign, which began four years ago, has been supported by the National Road Safety Commission (NRSC) and the Police Motor Traffic and Transport Department (MTTD) to help curb road accidents, especially during festive seasons.
The first three years of the campaign, which focused on reaching commercial drivers to educate them against drink-driving, marked the first phase of the project.
The second phase which starts in the fourth year is focused on enforcement.
It would involve random breathalyser tests at the various bus terminals and on selected roads to check drivers who engage in drink-driving.
Speaking at the launch, the Controls, Compliance and Ethics Director of GGBL, Ms Helen Opoku-Agyeman, said, “Twa Kwano Mmom” falls under Goal 12 of the United Nations Sustainable Development Goals (UN-SDGs), specifically responsible for production and consumption.
“Indirectly, we support three other goals of the SDGs. We believe it’s the right thing to do, to educate our consumers on responsible consumption of alcohol,” she sated.
Ms Opoku-Agyeman said they stay committed to the cause of reducing drink driving and will continue to work with all stakeholders such as the NRSC and the Police, she added.
The Director of Programmes and Planning at the NRSC, Mr David Adonteng, who was the guest speaker at the event, reiterated the commission’s support for the programme.
I’m encouraged by the presence of the number of commercial drivers present at this launch.
He said their presence showed their dedication to issues of road safety.
Mr Adonteng commended GGBL for their consistency in the organisation of the event, adding that the attendant effects of driving under the influence of alcohol included speeding, impairment and wrongful overtaking which led to accidents on our roads. ‘
It is in line with this that drink-driving must be taken seriously.’’Twa Kwano Mmom,’ which literally means ‘go the distance instead’ communicates to motorists to abstain from alcohol and concentrate on the journey,” he said.
In a speech read on his behalf, the Director-General of the MTTD, ACP Patrick Sarpong, noted that “many people were initially not interested in road safety discussions as they thought that drivers and the police were responsible for their safety to their destinations.”
However, he said, now the public had come to accept and appreciate the fact that road safety was a shared responsibility, and it was in that vein that the GGBL thought it wise and desirable to play a role in ensuring safety on our roads.
“It is our hope that during the period, drivers and the motoring public, including pedestrians, will abide by traffic rules and regulations to avoid accidents on our roads’’, he said.