Graphic, 36 other companies rewarded at 2015 CIMG Awards
Thirty-seven companies and five individuals were last Saturday recognised at the 27th National Marketing Performance Awards in Accra.
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The Graphic Communications Group Limited (GCGL) was adjudged the Media Organisation of the Year 2015 for its innovations and quality contents while its Director of Marketing and Sales, Ms Shirley Acquaah-Harrison, was also one of the two recipients of the Marketing Practitioner of the Year 2015 award.
The other winner was Mr Jesse Amora Agyepong, the Head of Marketing of Milicom Ghana Limited (Tigo).
Organised by the Chartered Institute of Marketing, Ghana (CIMG), this year's event, which took into consideration activities in the year 2015, was held on the theme: "Democracy and National Cohesion: Marketing a New Political Paradigm."
Other awards
The Marketing Manager of GOIL, Mr Patrick Akpe Kwame Akorli, emerged the CIMG Marketing Man of the Year 2015, while the Managing Director of Unilever Ghana Limited, Ms Maidie Elizabeth Arkutu, was the Marketing Woman of the Year 2015.
The Marketing Student of the Year award went to Mr Yeboah Victor Edzoryie.
The award for Radio Programme of the Year was a tie between Citi FM and Joy FM, two Accra-based radio stations. The Citi Breakfast Show on Citi FM was adjudged the Radio Programme of the Year, while the Drive Time on Joy FM was given the same award. The Television Programme of the Year was won by Agenda on TV3. Airtel took the award for the Print Media Advert of the Year, while Vodafone got the award for the Outdoor Advert of the Year.
The Insurance Company of the Year (Life) went to SICLife, Insurance Company of the Year (General) was awarded to Enterprise Insurance and the Petroleum Company of the Year went to GOIL.
The team from GCGL displaying the awards won at the ceremony. Pictures: EMMANUEL ASAMOAH ADDAI
Japan Motors Trading Company Limited was adjudged the Motor Firm of the Year; Ecobank Ghana Limited, Bank of the Year; Stanbic Bank, Marketing-Oriented Company of the Year, and Millicom Ghana Limited (Tigo), Telecomm Company of the Year. Ethiopian Airlines emerged the Airline of the Year (International) and Africa World Airline, Airline of the Year (Domestic).
CIMG President
The President of CIMG, Mr Kojo Mattah, said the presentation of the awards was an attempt by the CIMG to encourage excellence at the professional and business levels and also push forward the concept of 'Ghana First'.
He stressed the need for tolerance and peaceful coexistence in the run-up to the December 7 elections, saying “It is a fact that none of us here can successfully carry out our profession or business in an atmosphere of chaos except if one was a gun-runner."
Mr Mattah asked political parties to employ the services of marketing practitioners to market their policies and ideologies in a peaceful manner.
"The old divisive principles partisan politics must eventually give way to a new body politic with sound marketing practices in place of propaganda," he suggested.
Vote-buying
In his address, the Omanhen of Essikado Traditional Area, Nana Kobina Nketsia V, also urged Ghanaians to preserve the prevailing peace and work together as a united body to propel the country's socio-economic development.
He said Ghanaians could not afford to lose the current peace, and indicated that the maintenance of the peace depended on the contribution of all Ghanaians.
Nana Nketsia condemned the creeping incidence of vote buying in the country's body politic.
He said the practice whereby politicians went round offering gifts to people with the aim to induce them and get their votes was against the tenets of democracy.
Besides, he said the offering of gifts demeaned the politicians in the eyes of the electorate.
Nana Nketsia said the politicians went round giving all manner of things as gifts to people during elections but they did not want people to call that practice by its name, vote buying.