GHS launches health promotion initiative
The Ghana Health Service (GHS) has introduced a health promotion initiative brand that coordinates all health communication strategies and interventions within the service.
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Dubbed, “GoodLife – Live it well”, the brand messages are organised around life stages and what is important to know and do at every phase of life.
GoodLife
The communication initiative aims at supporting the GHS and its partners at all levels to achieve health-related Sustainable Development Goals (SDG) through evidence-based social and behaviour change communication interventions.
The messages of the initiative are tailored for specific target groups such as pregnant women and their partners, the youth, young people in relationship, caretakers of children under-five, including newborns and older people.
The initiative, which is being championed by the Ministry of Health and the GHS with funding and technical support from the USAID, is a national health promotion campaign to encourage people to lead healthy lifestyles.
The launch was also to recognise the media as an important integral part of the health campaign to make health an everyday thing and make healthy behaviour a good habit.
GoodLife – Live it well, first introduced in the country in 2010 as a communication tool to raise awareness of how to imbibe the habit of healthy living, seeks to promote positive health behaviour through television, radio, social media and print advertisement.
Presentation
Making a presentation on the GoodLife brand, the Deputy Director-General of the GHS, Dr Gloria Quansah Asare, took journalists through various simple lifestyles, which, she said, could improve the health of individuals.
“To care for your life, we are looking at simple, “doable” things to keep you healthy, such as handwashing, sleeping under treated mosquito nets, practising six-month exclusive breast feeding and immunising children within the first year of birth,” she explained.
Dr Asare said the idea of the GoodLife message was to turn health behaviour to everyday thing that was “doable”, explaining that it was embodied in the Ghanaian social values and beliefs.
She urged Ghanaians to reflect on what made life good and to compare personal happiness to good healthy behaviour, bearing in mind that, “Good health is an everyday thing.”
Unified flagship
Throwing more light on the initiative, the Deputy Chief of Party of the USAID, Mr Edward Adimazoya, said the “GoodLife – Live it well” brand was the single unified flagship initiative for all the GHS health interventions.
He explained that it would be an umbrella for all health communication strategies and a trusted brand for all health information and services in the country.