Access Bank inspires women entrepreneurs
More than 50 women entrepreneurs in Accra have received training in methods to enhance their business performance while enabling them to stay competitive and profitable. The move forms part of the value proposition of the Access Bank ‘W’ Initiative, which among other things, offers financial literacy workshops to boost the knowledge of women.
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Dubbed “The ‘W’ Knowledge Hub”, the workshop was the maiden edition of the capacity-building series expected to take place during each quarter of the year.
Some key topics discussed during the workshop included: preparing a business profile, attracting investment for your business, creating your personal and business brand and effective time management.
Addressing participants, the Managing Director of Access Bank Ghana, Mr Dolapo Ogundimu, said the capacity-building workshops, designed to focus on women businesses, was the bank’s response to addressing some pertinent issues affecting women who owned small and medium enterprises (SMEs).
He indicated, “To achieve the change and economic transformation we all so desire for this country and on the continent, it behoves us to pay a lot more attention to the needs and challenges facing this segment of the market, and more especially women, since they constitute the majority.”
Taking the participants through personal and business branding, the Chief Executive Officer (CEO) of Alldens Lane (a business coaching firm) and a ‘W’ Ambassador, Ms Ruka Sanusi, stressed the need for every entrepreneur to have a vision of what their personal and business brand should embody right from its early stage. She added that it served as a guide for business growth and maintaining discipline to achieve set objectives.
The “W Knowledge Hub” will complement already existing capacity building programmes such as the “Power Breakfast series” and others that equip entrepreneurs and small business owners.
Last year, the “Power Breakfast series” was used to also cover key financial topics such as book keeping and cash flow management.
