Two organisations launch programme in media development
An advanced leadership programme in media development and entertainment has been launched to upgrade the knowledge of media practitioners in that field.
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Targeted at media practitioners and their owners, as well as those from the corporate world, the nine-day programme, jointly put together by the China Europe International Business School (CEIBS) and the Global Media Alliance (GMA), would enable participants to build leadership skills, attain excellence in service marketing and customer-focused business.
The first module of the course will start in May 2014, with the second in August, and the last in November.
Module of programme
Speaking at the launch, the Director for Governance and Leadership in Africa, Prof. Mathew Tsamenyi, said the participants would be taken through courses such as media entrepreneurship, innovation and service marketing (module 1).
Prof. Tsamenyi, who is also a visiting professor of accounting at CEIBS, indicated that the students would be taken through how to lead people and organisations under module 2, as well as strategies of media management under module 3.
He assured prospective participants that a lot of woks and efforts had been put in place to ensure that their competence levels were developed and boosted.
Prof.Tsamenyi stated that the programme had been fashioned in such a way that they were practically oriented than theoretical, and said participants would be given certificates after the programme.
He added that lecturers, professors and practitioners who were experienced in the field had been drawn from around the globe to share their experiences with participants, adding, “in effect, we can give participants the assurance that after going through this programme, they will be capable of managing the media effectively in the 21st century.”
Charlatans in the media
The Chief Executive Officer (CEO) of GMA, Mr Edward Boateng, charged media practitioners to make use of the programme, adding that “as journalists, you need to be trained and to attend media workshops and programmes in order to sharpen your skills and knowledge about the profession.”
“Even in the United States where democracy is far advanced, when you want to enter the media, you need to be trained and equipped with the requisite knowledge,” he said.
The immediate past editor of the Graphic Business, Mr Loyd Evans, lauded the initiative taken by the organisers, and said that was timely.
He, however, indicated that the charge of GH¢15,000 for the entire duration of the course was exorbitant, and stated that it might deter a lot of people from participating in the programme.
Mr Evans, therefore, called on the organisers to revise it to be able to draw a lot of people to the programme.
