VIDEO: UAE Shopping Mall offers all items for free for 30 Minutes

A shopping mall said to be one of the largest retail chain stores in the Middle East Lulu Hypermarket has offered for free all items on sale for 30 minutes in the United Arab Emirates (UAE).

It is unclear when the video surfaced on social media but it is said to be sadaqah - a concept of voluntary giving in Islam by a 26 year old billionaire to mark the beginning of Ramadan.

Hundreds of men could be seen in the video scrambling for electronic items while women struggled to pick clothes on racks.

The free-for-all shopping experience was said to have happened in one of the giant retail chain store outlets in Abu Dhabi.

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