Italy: Shoppers strip down for free clothes
It may have been a little warmer in Italy than much of the United Kingdom at eight o’clock in the morning.
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But that should take nothing away from the brave efforts of those who stripped down to their underwear for the beginning of the January sales in the cities of Rome and Turin.
These photographs show the bargain hunters queuing up outside designer shops promising free clothes and discounts.
The Seminaked Party was organised by Desigual, which promised the first 100 that they would be dressed for free.
Participants began queuing in Turin late in the night for the 8 a.m. opening, according to local reports.
And those who arrived as late as 3 a.m. missed out on the free clothing.
To soften the blow, the store was selling a number of items at half price.
The Spanish brand has previously held the parties in Madrid, Barcelona and other Spanish cities as well as London.
It has also been held in European capitals including Berlin, Paris, Amsterdam and Lisbon.
And the party has travelled across continents to Tokyo, in Japan, and New York in the United States.
The Seminaked Party was launched in 2005 by Desigual.
The company claims that more than 10,000 people have participated in the parties.