UMB opens new branch at Sakaman
The Universal Merchant Bank (UMB) has opened a new branch at Sakaman in Accra.
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This forms part of the bank’s strategic plan to improve its brand visibility and expand its distribution channels across the country.
The opening of the new branch brings the number of UMB branches to 29, a move that puts its strategic plan to reach the unbanked on course.
The Chief Executive Officer (CEO) of the UMB, Mr John Awuah, in an address, indicated that the new branch was part of the bank’s strategy to enhance customer convenience by investing in the expansion of both physical and digital channels.
He noted that the expansion of the bank’s physical presence was critical to meeting the needs of customers, adding that the bank had taken steps to capitalise on advances in technology to lead the market as far as digital banking was concerned.
“The new state-of-the-art branch in Sakaman brings to existing and potential clients in the area the bank’s rich assortment of financial products services,” Mr Awuah added.
“The bank would see to the special needs of customers in the Small and Medium Enterprises (SME) space in order for their businesses to thrive,” he said.
He noted that stakeholders of the bank were presently excited and proud of the achievements of UMB over the past two years.
He added that: “Our new Sakaman branch was designed to enhance the experience of our customers and I am very confident that our presence in the area will enrich the community and also add value to businesses in the area.”
“In the next few years, you can expect to see a UMB that is more technology oriented and that takes even more innovative steps to meet and shape customer experiences,” he added.
Rebranding
The Director in charge of Retail at the bank, Mr Lawrence Appiah-Baiden, also highlighted the fact that since its rebranding in 2014, UMB had been strengthening its presence in the retail banking space.
“We will be opening branches in locations where we are under-represented to remain within close proximity to our clients. This aggressive expansion of our retail presence is a key part of our strategy to become one of the top tier banks in Ghana by the year 2020,” he said.
Mr Appiah-Baiden further expressed the hope that individuals and businesses within Sakaman, Dansoman, Mallam and its environs would take advantage of the superior customer service and quality banking products that UMB has to offer.
The Director of Marketing and Communications of UMB, Ms Yvonne Botchey, for her part, also stated that, “UMB is poised to continue to translate our strong brand into relevant benefits for our customers and we are very excited that we have the opportunity to serve residents of Sakaman and its neighbouring areas.”
