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Mon, Dec

Ghanaians urged to insure lives, properties

The Country Manager of BIMA Ghana Limited, Mr Russell Haresign.

 

The Country Manager of BIMA Ghana Limited, Mr Russell Haresign, has advised Ghanaians to take insurance policies more seriously by insuring their properties against any eventualities.

According to him, many people did not recognise the need for insurance until they encountered accidents, a situation he described as disturbing.

Speaking to the media in Accra, Mr Haresign said “incomes are low and, therefore, having an insurance policy does not fall on the priority list of most people”.

He also added that although there had been series of education on insurance, many people did not bother to make an attempt to insure themselves and their properties.

“Businesses, homes, and other general possessions one acquires in life are meant to serve as some form of guarantee for ensuring a stable and comfortable life; the question however remains on how fortified these life guarantees are and what the assurance is that our possessions will continue to provide the stability and comfort we as modern human beings so desire,” he asked.

“Measures must always be in place to reduce and support uncertainties in business and human life, the fear of sudden loss should not be a phenomenon which should plague us constantly, and that is why at BIMA there is no compromise on the quest to provide the best assurance products to guarantee security and a sound mind for the customer,” he observed.

Micro-insurance policies 

He said BIMA Ghana Limited for the past two-and-half years sold about 250,000 micro-insurance policies in Accra, Tema and Kumasi. The company has also paid GH¢175,000 as claims over the period.

Mr Haresign said the company was optimistic that it would be able to insure about one million people in the next five years.

He said although a young company, it had demonstrated its ability to pay claims promptly and ‘be on the side of the customers’, as its tagline goes.

“In every community now you will find people with our membership cards who are enjoying insurance protection for the first time. I am also very proud that BIMA has paid over GH¢175,000 in claims to make sure people get the benefit they deserve,” he said.  He advised Ghanaians to take insurance policies more seriously by insuring their properties against any eventualities.

According to him, many people did not recognise the need for insurance until they encountered accidents, a situation he described as disturbing. 

He also added that although there had been series of education on insurance, many people did not bother to make an attempt to insure themselves and their properties.

Micro-insurance awareness

The micro-insurance awareness campaign an initiative of BIMA Ghana Limited was started in January this year and is expected to introduce insurance to ordinary Ghanaians to improve their knowledge about insurance and to increase their trust towards insurance. 

“We have been engaging community leaders such as assemblymen and station masters to introduce the idea of micro-insurance,” the country manager indicated.

He said through the roadshow over 200 community leaders across 20 suburbs were visited and micro-insurance has been sold to about 250,000 people. — GB