Garment network launches Ghana-made boxer shorts
The Accra Garment and Textile Cluster network has launched Ghana-made boxer shorts as part of efforts to revive the garment and textile industry.
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The boxer shorts and loose pants, which are designed and tailored by Ghanaian tailors and dressmakers, are made with cotton African print fabrics.
The initiative is aimed at promoting made-in-Ghana goods and small and medium enterprises.
It also aims at promoting good health through the wearing of safe clothing.
The initiative, dubbed: “Accra Garment and Textile Cluster Initiative (AGTCI)”, is facilitated by the Science and Technology Policy Research Institute (STEPRI) of the Council for Scientific and Industrial Research (CSIR), under its cluster development programme (CDP).
The CDP aims at bringing together enterprises, research institutions, universities and government agencies to support small and medium-scale industries to promote innovation, value addition and competitiveness initiatives.
The boxer shorts and loose pants for males and females, respectively, are the flagship products of the AGTCI.
The launch was on the theme: “Reviving the garment and textile industry for accelerated national development”.
Government support
Launching the products, a Deputy Minister of Trade and Industry, Mr Robert Ahomka-Lindsay, said the initiative by the group was in line with the government’s efforts to revive local industries and also increase the export of non-traditional products to generate income and create employment.
He pledged the government’s support for the initiative, as it was in line with its trade policies and programmes, saying that “an attempt by an individual or group to contribute to the realisation of the government’s policies is very commendable and welcome”.
He urged the group to be innovative and target the international market, considering the huge market potential in Africa and beyond, by producing not only the boxer shorts but also socks, vests, trousers, among other garments.
Mrs Gifty Twum Ampofo (right), Deputy Minister for Gender, Children and Social Protection, Mr Robert Ahomka-Lindsay (2nd right), Ms Gifty Kekeli Klenam (3rd left), Chief Executive Officer Ghana Export Promotion Authority, Mrs Felicia Manu Quaye (left), and Dr George O. Essegbey (2nd left), admiring the boxer shorts. Picture: EDNA ADU-SERWAA
While commending the group, he also urged them to ensure that their products were of quality, so that they could compete on the international market.
He said the government would work closely with the research institutions to produce technologies to enhance the competitiveness of the country’s micro, small and medium enterprises.
Imported boxers
The Team Leader of the AGTCI, Mrs Felicia Maku Quaye, said most of the boxer shorts imported from the West were made of polyester and nylon, which were not suitable for the tropics.
She added that the use of cotton African prints and fabrics to produce boxer shorts and loose pants made them more comfortable and suitable for the hot weather conditions in the country.
She indicated that the network was “merging the favourable elements of Western boxer shorts and our own African prints and fabrics. We are thus not only maintaining the African style but also, more importantly, helping men to maintain healthy genitals”.
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Support the cluster programme
The Director of the CSIR-STEPRI, Dr George O. Essegbey, appealed for support for the CDP to enhance the competitiveness and productivity of the micro, small and medium enterprises.
He explained that the CSIR-STEPRI had been involved in the cluster programme since 2008.
The AGTCI was born out of the Ghana National Tailors and Dressmakers Association to promote the interest of the group and enhance the competitiveness of the garment and textiles industry.