First National Bank set to lead in innovation
First National Bank is promising its customers some exciting times in the months ahead with its innovative products and multiple banking channels.
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The bank wants to delight its customers with the first-class banking it is associated with in its countries of operation.
First National Bank is a subsidiary of FirstRand Group of South Africa, one of the biggest financial institutions in Africa with a full banking presence in South Africa, Namibia, Botswana, Swaziland, Lesotho, Mozambique, Zambia and Tanzania.
It entered the Ghanaian market about a year and half ago and has set out to drive digital banking to bring convenience and efficiency to the banking public.
The Head of Marketing and Corporate Affairs of the bank, Mr Delali Dzidzienyo, said in a press release that the bank had “unflinching zeal to help businesses and individuals to succeed. We believe digital innovation is a major conduit on this journey to meet our individual and business clients’ unique needs. We will embrace this in the most relevant and convenient way.” That, he explained, informed the bank’s decision to create multiple channels so that customers could choose what suited their interests best at each given time.
Online platform
He indicated that the bank’s online platform offered customers a plethora of services which they could perform without visiting the banking hall.
Mr Dzidzienyo said the bank had a good appreciation of the market and had banking solutions to “cater for the ever-changing needs of our business and corporate clients”.
He explained that the bank was leveraging the expertise and experience of its parent company and the rich local knowledge of its team to proffer innovative solutions to customers.
“We don’t see banking as taking deposits and giving out loans, we see banking as growing businesses and improving lives of individuals and that is how we’ve tailored our products and services,” he stressed.
There is a growing use of digital platforms for commerce in Ghana but Mr Dzidzienyo said the key requirement was the ease of making and receiving payments.
He added that as part of its innovation drive, First National Bank would provide individuals and businesses seamless payment and collection solutions across all channels – mobile, ATM and online.
Engaging customers
Mr Dzidzienyo further stated that the bank would also create opportunities to regularly engage with its customers to ensure that they carried them along as the bank deepened its operations in Ghana.
First National Bank’s subsidiary in South Africa recently received global recognition as one of the world’s most powerful banking brands, ranked fourth in the banking category of Brand Finance’s Brand Strength Index (BSI) for 2017.
This latest global accolade extends the international recognition of brands within the FirstRand Group, after a number of brands within the group were named in different categories of awards across Africa.