Stratcomm Africa wins Global Award for Excellence in PR
Strategic Communications Africa Limited (Stratcomm Africa) has won the United Nations (UN) award for Public Relations (PR) and Sustainable Development at this year’s International Public Relations Association (IPRA) Golden World Awards for Excellence in PR.
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The ceremony took place early this month in Doha, Qatar.
UN Award
The prestigious UN Award, one of the two top golden world awards, is for outstanding achievement in PR, giving recognition to PR programmes that address priority issues of the UN.
The award was presented to Stratcomm Africa for a PR campaign, “Colour me W”, that promotes the UN goal of gender equality (UN Sustainable Development Goal 5).
Mr Bart de Vries, The President of the IPRA, presented the award to representatives of Stratcomm Africa.
The “Colour Me W” communication campaign was developed by Stratcomm Africa with support from Access Bank to achieve Ghana’s goal of promoting economic empowerment among Ghanaian women through the introduction of banking products that meet their needs.
This is the second time an African company has won the UN IPRA award since it was established in 1990.
Stratcomm Africa is the first Ghanaian company to win an IPRA award. It is also the first company in the West African sub-region to win the UN IPRA award.
Other awards
Other awards under various categories in PR practice were won by various PR agencies from different parts of the world, including Japan, Korea, Angola, Nigeria, the Netherlands United Kingdom (UK), Turkey, China, France, Indonesia, Singapore, India, Spain, Bulgaria and Russia.
The event was hosted by the IPRA Chapter in the Gulf Region and was attended by IPRA members from all over the world.
The Minister of Energy and Industry of Qatar, Dr Mohammed Bin Saleh Al-Sada, was the special guest of honour for the event.
Stratcomm Africa’s Chief Executive Officer, Ms Esther A. N. Cobbah, was accompanied by some members of staff to receive the award. She stated: “We are encouraged by this recognition from the UN and the IPRA. At Stratcomm Africa, we see PR as an important tool for Africa’s development. We are, therefore, delighted that this is an award related to the objectives of the UN for development. We are grateful to Access Bank Ghana for the opportunity to develop this campaign. We also thank God for this award.”
Professional capabilities
The Chairman of the Board of Directors of Stratcomm Africa, Rev. Prof. Samuel K. Adjepong, also noted, “This UN IPRA award to Stratcomm Africa, a Ghanaian company with world class professional capabilities, not only shines the light on Ghana, but on Africa in general. It reinforces the fact that Ghana has a strong human resource base that is able to attain the heights of the international public relations industry, as well as other fields of endeavour. We congratulate management and staff of Stratcomm Africa on the hard work that has earned this prestigious award.”